You be the judge. Which logo is the new one?

The power of branding

By: Sher Hann

Nowadays, we hear a lot about branding – not of cattle but of companies, service providers and the like. Now Thousand Oaks is buying a new brand for its publications and website.

The new look is not without controversy, primarily because it has cost money from public funds. After the City Council rejected an $89,000 bid from a Nashville firm, which included extensive community research about updating the city’s visual brand, the public information office decided to allot funds from its own budget. At a trimmed down cost of $25,000, a local company, Mustang Marketing, designed a new logo for the city’s publications, signs and website.

The city plans to start using its new look in April.

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