The staying power of the Tweet; the revival of the funk
By: Stephen Roesler
A facade? A guise? A veneer? Who knows, pick your word. Generally, a Tweet is short lived and largely ineffectual on a mass scale. With Twitter receiving roughly 600 tweets per second, it’s no wonder that a Tweet is typically lost in cyberspace.
Generating followers on our Twitter account has proven torpid. However, this week we are testing a new product called Motor Twitter that has increased our follower list by roughly 50%. The system allows us to schedule tweets and repost them automatically. So, instead of a tweet lasting a few seconds before it’s kicked over to the second page, our tweets roll out and catch our followers who don’t spend every waking hour anticipating the next earth shattering tweet.
If the goal is to drive traffic to our website, this is certainly one strong initiative. Under this system, we capture an extra 1,000 visitors per day. That’s more traffic, more eyeballs and more brainpower. We like brainpower. Now that we are beginning to accrue more visitors, our marketing team is pondering the purpose of Twitter in the Real Estate world.
It seems we can use twitter a few definite ways:
-> Tweet listings
-> Tweet Real Estate news
-> Use it as a customer forum
We are working on new ideas daily. Let us know what you think.
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