Social Media: I Don’t Want to Know

April 1, 2010  |  No Comments  |  by Stephen Roesler  |  Social Media for Real Estate Agents

IRobot: The rise of the Machine

By: Stephen Roesler

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I often hear intelligent people saying they want nothing to do with Social Media. Habitually explained as “just another trend,” Social Media is frequently received as another trifling distraction from business. Instead of the desire to embrace, many prefer to remain blind to this social transformation. Whether we don’t have time or remain indifferent, apathy will not eliminate Social Media.

Rather than explain the business implications of ignoring the emerging social networking trends, let’s consider the societal implications of emerging technological forces.

Throughout education we are continually pounded like slabs of meat with one simple message, learn from history. However, if we’ve learned anything it is that humans, in fact, learn very little from these history lessons and that, itself, is a much larger lesson.  Continually, the human experience is full of shock and bewilderment at our social state. Holocaust, genocide, war, poverty; we are relentlessly caught off guard by the forces that have seemingly emerged overnight. Today, it is the rise of the machine.

As our society becomes further dependent on technology, we are social-media-peopleforced to compensate with over organization. As a result, more people live subordinate lives as they slave to the rhythmic pulse of Google’s uncouth palpitation. Meanwhile organizations inflate, bureaucracy expands and hierarchy deepens. Before long we have massive sectors of society unaware of the progressing hand of technology and the undeniable change of social condition. Suddenly, people find themselves in places they didn’t want to be, relentlessly engaging in things they never intended to do.

Social Media is fundamentally changing communication. It’s transforming the way we gather knowledge, it’s shaping how we understand our world and it remains an undeniably catalyst for immense social change.

At the hub of this revolution stands the proverbial “Search.” We’ve created algorithms that allow us to scour the collective knowledge of the human race, something that’s never been possible before the Internet. We maintain access to nearly any fact that’s ever been recorded. And we can find it in seconds. We are creating robots that are more accessible and clever than the human mind.  Essentially, we are combining the brightest minds of our current world and pouring those capabilities into one organized system that is capable of hyper intelligence. I am not sure if it’s exciting, fascinating or redoubtable. Whatever it is, Social media is simply one clear way in which our society is progressing. Let’s not ignore where we’re heading.

EwingSIR does not guarantee information contained in this blog, readers are encouraged not to rely solely on this information and to do their own independent research of facts contained herein. Blog information was obtained from independent sources that we do not endorse, and we do not investigate this information for accuracy.
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Secrets of Social Networking

November 18, 2009  |  No Comments  |  by Ewing & Associates  |  Social Media for Real Estate Agents

Some insight on social networking

By: Jeff Biebyuck

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According to the latest research, 64% of buyers use social networking sites every day, but only 11% of REALTORS do. You need to take advantage of the next great growth platform for business online by unlocking the Secrets of Social Networking in real estate. Did you know the current real estate customer already uses social networking sites more than search engines and how today’s innovative brokerages are target-prospecting their sphere of influence by creating relationship management, marketing and research opportunities with current and future customers – including Customers for Life!

I will be posting blogs on the following content from Mathew Ferrara & Company, www.mathewferrara.com

  • Identifying key business case aspects to use social networking as a primary prospecting tool
  • Examining research on how modern consumers use social networking every day
  • Creating a personalized plan to use the most important social networks like Facebook. LinkedIn, MySpace and Twitter
  • Develop and maintain your online presence using key features like status updates, sharing, links, video, etc.
  • Implement a Daily Action Plan to monitor and influence your sphere of influence
  • Managing your social networking presence using mobile wireless tools
  • Master the the “do’s and dont’s” of social networking
  • Expanding your Sphere of Influence and Network using  Recommendations and other interactions
  • Eliminate databases, mass emailing, postcard mailings and classified ads with online tools
  • Developing a short- and long-term sales pipeline with these modern Customer for Life systems

Social Networking can help agents, managers and staff unlock the relationship-building, marketing and leads management opportunities of social networks. With hundreds of millions of consumers already online, and some social networks generating more traffic than traditional search engines, don’t waste another moment without integrating social networking into your prospecting and customer-relationship strategies.

EwingSIR does not guarantee information contained in this blog, readers are encouraged not to rely solely on this information and to do their own independent research of facts contained herein. Blog information was obtained from independent sources that we do not endorse, and we do not investigate this information for accuracy.
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