Mobile Internet’s correlation to Social Media
By: Stephen Roesler
With the rise of the smart phone, users are spending more time on the internet.
Let’s be honest, most of us desperately cling to our smart phone. We rarely spend a waking minute without the temptation to fiendishly flip on our phones and check our texts, missed calls or voice mails. Or maybe you’re a weather fanatic, constantly updating the weather app to see if the 10 day forecast in southern California has changed. Believe me, it didn’t. I am THAT weather fanatic. It’s almost impossible to get away from the constant desire to maniacally scroll through the latest facebook posts or to aimlessly scour your tweets. YouTube is not easy to resist either. I mean, auto-tune the news is simply superb.
Recently, a study by Ground Truth revealed that 60% of all mobile internet time was spent on social media sites and applications. Portals are the second most popular category with only 14% of time spent on mobile internet. Observe the statistics below.
Deconstructing the study revealed that social media platforms like MocoSpace and AirG, which are designed for mobile use, maintain higher engagement levels than Facebook and MySpace which were designed for PC access. Thus, Facebook and MySpace are considering ways to improve their chat functionality to mirror the platforms receiving the highest user engagement.
As we consider the shift in hardware use from PC’s to mobile devices, we’ve responded by offering property YouTube videos to our agents. Anytime we receive a new listing, we create a YouTube video. With people spending more time watching video on their phones, this is another way to expose our properties. Our in-house social media team is working to give our agents the needed edge in a changing market.
EwingSIR does not guarantee information contained in this blog, readers are encouraged not to rely solely on this information and to do their own independent research of facts contained herein. Blog information was obtained from independent sources that we do not endorse, and we do not investigate this information for accuracy.
