One easy way to help the environment

By: Irma Haldane

Sid Lerner is 79. Known for his successful Charmin toilet paper campaign, he is now focusing on a little different topic he calls, Meatless Monday’s. The cause is self explanatory – it aims to generate a following that abstains from eating meat on Monday. A health cause designed to reduce meat consumption by 15%, the cause is partnered with Johns Hopkins Bloomberg School of Public Health. The cause does not advocate for the elimination of meat but simply hopes to bring perspective on the strain meat places on the environment. Most people are surprised to know that producing 1 ton of beef requires 140,000 bathtubs full of water (many millions of gallons). Growing the needed crops to feed cows is extremely demanding in terms of natural resources. This is one way to help alleviate the demand.

You can join them on Facebook and they offer daily recipes to help.

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