Los Angeles Times Interview with Gil Elbaz

February 8, 2012  |  No Comments  |  by Barbara Lipkin  |  Calabasas, Hidden Hills, Syndicated Partners

Inspiration in Los Angeles

By: Barbara Lipkin

Although many poo poo the printed words of newspapers, I have read some excellent articles recently in the Los Angeles Times. Yesterday on Super Bowl Sunday, Rosanna Xia interviewed Gil Elbaz notorious for co-founding Applied Semantics Inc. This company built technology that connects related online subject matter and was purchased by Google in 2003 for $102 million. Read More

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Nestle Ad for Our Dog’s

October 5, 2011  |  No Comments  |  by Barbara Lipkin  |  Calabasas, Hidden Hills, Syndicated Partners

Can you believe this?

By: Barbara Lipkin

There are so many ways that companies try to sell their products to us – cookies on our computer, commercials on TV and the internet; even sponsors for blogs. Now they are after our dogs. My dogs, Charly & Teddy, do seem interested when they see other dogs on TV. But this is above and beyond. Nestle has designed a TV ad for dogs. They are one of the world’s biggest makers of pet food. They have launched the 1st TV commercial designed especially for dogs using a high-frequency tone to grab their attention. Dog’s hearing is twice as sharp as humans. Read More

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