Hopping to Open February 6th
By: Sherry Radis
Whether it’s another sign of economic recovery or just old fashion business tactics, Gary Friedman, owner of Dungarees Denim, is opening a new store in the Calabasas Country Mart. Offering high end jeans for Men and Women, Friedman recently changed his line of clothing after ample research.
“You know, young guys aren’t buying t-shirts for 60 – 70 dollars,’ he states. He’s changed his inventory and his price point. Now offering new shirts from Alternative Apparel, these Europe made products are quality but not designer prices. Over the years, it’s his relationship with the studio that have keep his business afloat.
“It helps when the walk in traffic is really low and Melanie Griffith walks in,” he laughs. “And of course CBS Radford, Warner Brothers, Disney – if I didn’t have the support of the studios, it would be tough.”
But the New York born Friedman has high hopes. His vaulted ceilings and old wood furniture are just waiting on the inventory as they gear up for opening day.
What does Dungaree mean?













