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Selling Real Estate like Brenda Ueland

February 19th, 2010 by Gary Krieger
Categories: Encino, Sherman Oaks, Studio City, Tarzana, Woodland Hills
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By: Gary Krieger

Gretchen Ueland

Selling or buying residential real estate is a collaborative project.  While the realtor is the professional and should provide valuable guidance to his clients, the clients provide the most important input into the process.  There’s a wonderful quote from Brenda Ueland, the writer, journalist and teacher who lived from 1891 to 1985.  She said, “Listening is a majestic and strange thing, a creative force.  When people really listen to each other in a quiet, fascinated attention, the creative fountain inside each of us begins to spring and cast up new thoughts and unexpected wisdom”.

As I listen to my clients, I focus on the issues at hand in order to hear them at a deeper level.  I always hope they do the same when I speak to them.  This synergy offers an opportunity to work as a team, collaborating to find the best solutions that work for my clients.   One of my clients had a constraint on purchasing a new home in a specific area.  By discussing similar areas in other parts of the hillside, by asking questions and by putting our heads together, we opened up several new, and previously not considered areas for them to look for a home.  We succeeded and they now have a home outside the original, and rigid, geographic boundaries.

My clients tend to be in Studio City, Sherman Oaks, Encino, Tarzana and Woodland Hills.  While I go wherever they take me in Los Angeles, this is my primary area of focus.  If you’re looking for a professional to help you sell your home, and want someone who will partner with you, call me.  And, if your looking to purchase a home, I’d be honored to help you.

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Tags: Brenda Ueland, Gary Krieger