You be the judge. Which logo is the new one?
The power of branding
By: Sher Hann
Nowadays, we hear a lot about branding – not of cattle but of companies, service 
providers and the like. Now Thousand Oaks is buying a new brand for its publications and website.
The new look is not without controversy, primarily because it has cost money from public funds. After the City Council rejected an $89,000 bid from a Nashville firm, which included extensive community research about updating the city’s visual brand, the public information office decided to allot funds from its own budget. At a trimmed down cost of $25,000, a local company, Mustang Marketing, designed a new logo for the city’s publications, signs and website.
The city plans to start using its new look in April.
EwingSIR does not guarantee information contained in this blog, readers are encouraged not to rely solely on this information and to do their own independent research of facts contained herein. Blog information was obtained from independent sources that we do not endorse, and we do not investigate this information for accuracy.
