How to Brand a Home for Sale

By: Randall Reynolds

Executing an effective marketing campaign for your listings can seem like a dreadful undertaking – specifically for newer agents – but it doesn’t have to be. You’ll likely find yourself asking, “How should I present this property to the public? How should I present myself?” The solution to this seemingly beleaguering problem is actually found in this simple answer: there are essentially three ways to brand any listing.

What exactly is a brand? For our purposes, we’ll define a brand as a design strategy associated with a product. The application of the brand to a product or service is called Branding or Brand Management. Through regular branding, the consumer is trained to remember & recognize your product by its direct association with your design scheme. A brand establishes a feeling for a product – a visual connotation of sorts – that is essential for effective marketing. Read More