Ewing and Associates Sotheby’s exposes listing to Chinese community

Our Encino listing shown on Caimeiju

By: Stephen Roesler

In an attempt to expand our global digital reach, Ewing and Associates recently hired Angela Wong, Director of Marketing/Asia. Trilingual in English, Cantonese and Mandarin, Angela maintains relationships with some of the most influential industry leaders in China. With her focus on overseas clientele, Angela recognized the need to market to Chinese buyers via popular Chinese websites. With her help, Ewing and Asscociates Sotheby’s Intl. Realty teamed up with Caimeiju to promote select listings to the steadily growing market of Chinese buyers.

Caimeiju, a real estate marketing agency that shares listings with Chinese investors, promotes listings on Chinese search engines and utilizes Chinese social media sites, helps Ewing and Associates offer a unique service to its agents. Knowing that Chinese buyers aren’t privy to same search results that are available in the U.S., Caimeiju helps us promote our newest Calabasas, Encino, Sherman Oaks and Studio City homes on a venue that is largely under utilized in the real estate world. With the help of Caimeiju, Ewing and Associates captures Chinese buyers and uniquely handles them with the help of our very skilled and educated Angela Wong.

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