Positive Signs in the Real Estate Market

February 17, 2011  |  No Comments  |  by Sher Hann  |  Agoura, Agoura Hills, Agoura Valley Ranch, Westlake Village


Some good news for Westlake and Agoura Hills

By: Sher Hann

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If you want to follow the trends, just follow the headlines. In the past two weeks we have seen headlines pointing to a more positive real estate market. From the Huffington Post and other news outlets, 30-Year Mortgage Rates Top 5%. Why is this positive? As interest rates creep up, sooner or later home buyers begin to notice. The sentiment that there is no hurry, that an even better deal will be there tomorrow, begins to slip away. As this article points out, if interest rates rise from 5% to 6% and the price of a home drops from $500,000 to $450,000, the actual cost of the home over 30 years will be $90,000 higher.

From the LA Times, California Luxury Home Sales Jump 21% (even the wealthy like a bargain). And the Wall Street Journal, Cash Buyers Lift Housing, cites data from the National Associations of Realtors indicating 28% of home sales last year were all-cash deals – double the rate in 2008.

Finally, from the LA Times again, Now May Be the Time to Buy a Home. Says the usually pessimistic economist Christopher Thornberg, principal with Beacon Economics in Los Angeles, “Certainly, we’re pretty sure we’re at the bottom” for home prices, as quoted in the luxury home sales article.

What does it all mean? If you are a home buyer, it may be time to step up to the plate. Stories of homes selling in multiple offers are not uncommon. This means you could soon find yourself paying both a higher interest rate for your mortgage and a higher price for your home.

If you are a seller who is buying up, now may be the time to pick up that dream home. And if you are selling because of a personal or financial situation, don’t wait for prices to rise dramatically unless you have a lot of time. During the 1990s, in the LA area,it took 9.5 years for home prices to regain their 1990 peak.

EwingSIR does not guarantee information contained in this blog, readers are encouraged not to rely solely on this information and to do their own independent research of facts contained herein. Blog information was obtained from independent sources that we do not endorse, and we do not investigate this information for accuracy.
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Tracking Your Business

February 16, 2011  |  No Comments  |  by Angela Wong  |  Calabasas


How to do we know where our real estate transactions come from?

By: Angela Wong

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Thanks to Margaret Woda’s Post of ‘What I learned by tracking my blog topics for a month.’  I do my business analysis at the beginning of the year to track where my transactions came from.  It helps me to focus on different areas where I should spend my marketing and time and target them accordingly.  Most importantly, to keep myself on track with my yearly goal.

Here are categories:  38% from corporate relocation.  23% from past client’s referrals.  15% from repeat clients. 24% from virtual (youtube, social media, personal websites).

It does not take a genius to figure out where real estate marketing trend is leading to : virtual marketing – it’s growing HUGE and unless we keep on learning and be diligent in practicing the tools, otherwise we would fall behind instead of stay ahead of the game.

Some of the new marketing ideas that I am implementing this year:

1. A brand new personal website (can’t wait to see it when it launch in about 4 weeks) with all the bells and whistles of the latest technology and user friendly site.

2.  E-correspondence to my farm.

3.  Custom Angela phone apps for my clients.

4. Gravatar for all my blogs subscription (still need to learn from the IT director in the office).

5.  iPad presentation

6.  Taking as many Webinars as possible to enrich myself in all the latest tools and technologies.

It’s surely exciting !!!!

EwingSIR does not guarantee information contained in this blog, readers are encouraged not to rely solely on this information and to do their own independent research of facts contained herein. Blog information was obtained from independent sources that we do not endorse, and we do not investigate this information for accuracy.
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